Who doesn't like a sale? But be cautious before geting sucked into the temptation of Black Friday.
Research shows that the vast majority of Black Friday deals aren't any cheaper than normal prices. Stores use psychological tricks like anchoring to make sale prices feel exciting compared to inflated original prices. The time pressure of limited deals can make shoppers feel compelled to buy.
Read on for insights and tips on resisting the urge to succumb to deals.